The combined efforts of Lokion and long-time client Viking Range were recognized by LuxuryLab in the recently-released 2009 Digital IQ Index.
Touted for its “unrivaled” interface and outstanding content, Viking’s industry-leading website was ranked at #1 in the Design & Home category. The report went on to call VikingRange.com a “triple threat” for its superb visuals, product search, and community features, and the site was assigned a Digital IQ ranking of 120 — “gifted” — on the LuxuryLab scale.
The Digital IQ Index is an annual digital brand audit as well as a qualitative and quantitative study that scored 109 luxury brands in 11 categories including fashion, beauty and skincare, watches, and automobiles. The study measured luxury brands on the effectiveness of their digital marketing and digital competence, taking into account such factors as search engine optimization, web design, and the strategic use of social media and eCommerce.
Lokion is currently in its 10th year as Viking’s digital agency, working with Viking’s internal teams and outside partners to design and produce high-end user experiences backed with solid technology. We are thrilled to have contributed to the well-regarded online presence and congratulate Viking on this recognition of its online efforts.
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[...] Touted for its “unrivaled” interface and outstanding content, Viking’s industry-leading website was ranked at #1 in the Design & Home category. The report went on to call VikingRange.com a “triple threat” for its superb visuals, product search, and community features, and the site was assigned a Digital IQ ranking of 120 — “gifted” — on the LuxuryLab scale. more… [...]