Launch of Re-Designed Viking Range site
For this recent undertaking, Lokion provided Viking with a wide range of services including strategy, requirements gathering/documentation, sitemaps, wireframes, design, graphic production, multi-media production, content strategy, development, quality assurance, and deployment.
The result is a compelling new site design that’s not only beautiful but functional. A “faceted search” tool allows customers to browse products by parameters such as fuel type, cooking method, and appliance size.
Content is now better consolidated using a tabbed interface to break product information into easily-read sections.
What’s more, by integrating Adobe’s Scene7 with the ATG platform, customers are provided with complete and customizable product images including colors, trim accents, door and burner configurations, and much more – all in a user-friendly environment with intuitive navigation.
Overall, the site is designed to improve the entire selling/marketing/support cycle in that visitors learn about products, receive assistance in product selection, and are referred to local Viking dealers for purchase of their customized appliance.
Take a look and let us know what you think: http://www.VikingRange.com.
