Smart Digital Marketing
Even if you build something wildly beautiful and ingeniously useful, it needs promotion. Without it, your online presence is little more than a whisper in the wind of a million other websites.
Promotion has evolved far beyond simply coding keywords into your pages and submitting them to the top search engines. Lokion deploys industry standard techniques and explores innovative ways to make your site stand out from the competition.
Paid Search Campaigns
Paid search campaigns are a great way to increase visibility and drive customers to your site. It’s precise, easily budgeted, accurately tracked, and targeted specifically to customers looking for your company’s offerings. Paid search campaigns are also an excellent source of business intelligence, providing insight into the words and phrases your audience actually uses to find you in the search engines.
Organic Search Optimization
Search engine optimization works by understanding how search algorithms operate and how people search. Using ID terms, keywords within your page copy, outside links and other tools such as press releases, we make sure your site is noticed by your target audience.
Online Ad Campaign Management and Design
Our online ad campaigns use expert graphic design and copywriting to increase your brand visibility and generate traffic to your site. Our creative ad campaigns are strategic, interactive and engaging – without being obtrusive.
Email Marketing Copy and Design
We narrow your target audience using customized emails that respond to user activity on your site. As an example, you may want to reward your best customers with specific promotions and invitations to special site events or tempt new customers with a first-time discount. Whatever the goal, our experienced designers and copywriters will ensure your marketing emails are creative and effective.
Promotional Landing Pages and Mini-Sites
Let’s say you have an established website and your company is launching a new product. You don’t want to completely overhaul your site but you would like to tout the virtues of that new product. We can put together a “mini-site” for you – a small stand-alone site that tells a story and highlights the product independent of your existing site.
A promotional landing page is a front door to your site with a unique site address. This URL can be printed in advertising and promotional materials to give you insight into where your visitors come from (magazine ad, television ad, etc), thus giving you valuable marketing information.
Demonstrable ROI Metrics
Using a combination of all the methods mentioned already we’ll analyze your metrics, tell you exactly where your sales and traffic originate and provide proof of our findings so you’ll know you’re getting the best return on your investment.
