Lokion Interactive

In 2008, Lokion imple­mented Adobe Scene7 Image Server tech­nol­ogy within the Ora­cle ATG plat­form for the Viking Range ecom­merce web­site in order to pro­vide a richer user expe­ri­ence. We devel­oped a prod­uct con­fig­u­ra­tor that allows cus­tomers to change fin­ishes, trim, and other options for key prod­ucts. The prod­uct con­fig­u­ra­tor options are based on a product’s attrib­utes and pro­vide a view of a prod­uct based on the customer’s selec­tions. This prod­uct con­fig­u­ra­tor uses sta­t­i­cally defined images to dis­play the customer’s cho­sen options.

In May 2012, Viking Range launched a new mar­quee prod­uct line, the D3 Series. This prod­uct series offers a fresh approach to Viking’s trade­mark per­for­mance by allow­ing indi­vid­u­al­ism shine. Cus­tomers can com­pletely cus­tomize knobs and han­dles for a unit that is uniquely theirs with­out sac­ri­fic­ing results. This cre­ated the per­fect oppor­tu­nity for Lokion to expand upon the site’s cur­rent imple­men­ta­tion of Adobe’s Scene7 prod­uct by extend­ing the Viking Range prod­uct con­fig­u­ra­tor to sup­port the col­oriza­tion of D3 knobs and handles.

In order to more fully engage the user — whether a designer, a cus­tomer or a dreamer — to cre­ate and cus­tomize their D3 kitchen, key areas of the Viking Range web­site were enhanced:

• Prod­uct pages were updated to sup­port the new cus­tomiza­tion options and the new sal­able required acces­sories for products.
• The visual prod­uct con­fig­u­ra­tor on the prod­uct pages was enhanced to dis­play the new cus­tomiz­able prod­uct options.
• New land­ing pages were cre­ated that could be used to pro­mote Viking’s var­i­ous brand identities.

To lay the foun­da­tion for these new fea­tures, Lokion enhanced the website’s prod­uct con­fig­u­ra­tor to use Adobe Scene7 Dynamic Ren­der Server. For each prod­uct, a vignette was cre­ated using Scene7 tools. A Scene7 vignette file pro­vides the infor­ma­tion needed to allow for dynamic mod­i­fi­ca­tion of an image. By using this tech­nol­ogy, the prod­uct con­fig­u­ra­tor now dis­plays the prod­uct image with the user’s selected options using a dynam­i­cally gen­er­ated image. This approach pro­vides more flex­i­bil­ity for dis­play­ing prod­ucts and reduces the amount of con­tent cre­ation required vs using sta­tic images.

With the D3 Series launch, Viking Range con­tin­ues their excel­lence in cook­ing and culi­nary prod­ucts. And by using Scene7, Lokion pro­vided our client with the sup­port needed to best show­case their new prod­uct series. Read more about the results Lokion has achieved for our clients or con­tact us regard­ing your ecom­merce project.