Lokion Interactive

Lokion worked with a leading luxury appliance manufacturer to evaluate 7,786 social media mentions of their products over 16 months. We analyzed the findings and recommended better strategies for engaging fans and critics. The client implemented Lokion’s recommendations with these results:

• Shifted positive sentiment from 7% to 96%
• Shifted negative sentiment from 10% to 2%
• Grew average social mentions per month from 487 to 1,339
• Grew Facebook "like" base from 0 to 317,389
• Grew Twitter followers from 0 to 16,676

Lokion worked with a world-class logistics company to redesign their supply ordering process and validate the redesign through three rounds of usability testing. The results:

• Reduced customer’s average time to locate specific products by nearly half, from 119 seconds to 88 seconds
• Made it 74% faster for customers to locate less common products -- from 54.48 seconds to 14.83 seconds -- with a 60% improvement in ease of use
• Made it 37% faster for customers to find the status of recent orders
• Produced a 100% positive ease-of-use rating by customers within the final round of testing

Lokion works with clients to redesign ordering workflows for internal and external audiences. Results:

• Redesigned case submission and processing for a major medical-product manufacturer, increasing case submissions by an average of 46% per month over 18 months
• Increased monthly sales by an average of 84% for a chain of cooking schools through an integrated platform, including a point-of-sale system, intranet, and consumer-facing website
• Increased customer-generated product quote requests by 106% over one year by creating an in-store kiosk for a leading luxury appliance maker, followed by extending kiosk capabilities to the manufacturer's consumer website and mobile app.

In the last few years, Lokion has conducted 427 usability test sessions for clients. Among the results:

• One hundred percent improvement in ease of use and likelihood to use ratings for almost every online aspect of a targeted shipping category, after a year of iterative usability testing for a world-class logistics company
• Evaluated 18 tablets against 34 comparison criteria to advise the leading school-spirit apparel company on the best new device for more than 100 sales reps
• Uncovered multiple opportunities for better mobile visibility and customer engagement for a world-class logistics company by interviewing young users of smartphones and tablets at the Beale Street Music Festival and Bonnaroo Music & Arts Festival