Did you see what he posted about the tweet she sent after they read that review? You probably need to. As your brand grows online, you often need more insight than standard market intelligence can offer. You need to see and hear what people are saying about you – as they say it. Buzzwatch is your eyes and ears online. Buzzwatch finds your audiences’ commentary and feedback online – when and where it’s freshest. Traveling across the Web, Buzzwatch discovers meaningful user-generated content in blog posts, customer reviews, social media mentions, tagged photos, video clips and more. But Buzzwatch is much more than a simple keyword and content search. We actually analyze what we’re seeing and hearing. Are your customers angry or happy? Who are your detractors? Who are your evangelists? Software can’t distinguish between sincerity and sarcasm. People can. Trained Buzzwatch staff members categorize, filter, and rate the sentiment of content, resulting in actionable insights on this ongoing stream of fresh consumer dialogue.
“Buzzwatch has been an important addition to Viking’s research and marketing efforts. Through the regular reports and targeted recommendations, we have been able to get a much more thorough, insightful and meaningful view into our customers, our market opportunity, and how our brand experience is recognized and received. Based on our customers changing communication patterns, the actionable data we get is critical to our efforts, but more than that, the easy-to-use format of the information has made Buzzwatch invaluable to the marketing and service support functions at Viking .”
— Bill Andrews, Director of Marketing Communications, Viking Range Corporation
What Buzzwatch provides:
- Timely insights into consumer conversations and trends
- Evidence of emerging brand risks and market opportunities
- Identification of active conversation hubs and key influencers
- Opportunities for purposeful audience engagement
How Buzzwatch works:
With you, we establish your scope, goals and business questions. Lokion then drafts a comprehensive search profile and configures our real-time monitoring tools. As the buzz aggregates and influencers are identified, we filter out spam, review content for relevancy, and assign sentiment ratings to what we find. Throughout the monitoring period, we send you timely email alerts for critical or emergent issues. Your monthly report provides highlights, verbatim quotes, relevant data points and suggested potential response tactics.