Lokion Interactive

Did you see what he posted about the tweet she sent after they read that review? You prob­a­bly need to. As your brand grows online, you often need more insight than stan­dard mar­ket intel­li­gence can offer. You need to see and hear what peo­ple are say­ing about you – as they say it. Buzz­watch is your eyes and ears online. Buzz­watch finds your audi­ences’ com­men­tary and feed­back online – when and where it’s fresh­est. Trav­el­ing across the Web, Buzz­watch dis­cov­ers mean­ing­ful user-generated con­tent in blog posts, cus­tomer reviews, social media men­tions, tagged pho­tos, video clips and more. But Buzz­watch is much more than a sim­ple key­word and con­tent search. We actu­ally ana­lyze what we’re see­ing and hear­ing. Are your cus­tomers angry or happy? Who are your detrac­tors? Who are your evan­ge­lists? Soft­ware can’t dis­tin­guish between sin­cer­ity and sar­casm. Peo­ple can. Trained Buzz­watch staff mem­bers cat­e­go­rize, fil­ter, and rate the sen­ti­ment of con­tent, result­ing in action­able insights on this ongo­ing stream of fresh con­sumer dialogue.

“Buzz­watch has been an impor­tant addi­tion to Viking’s research and mar­ket­ing efforts. Through the reg­u­lar reports and tar­geted rec­om­men­da­tions, we have been able to get a much more thor­ough, insight­ful and mean­ing­ful view into our cus­tomers, our mar­ket oppor­tu­nity, and how our brand expe­ri­ence is rec­og­nized and received. Based on our cus­tomers chang­ing com­mu­ni­ca­tion pat­terns, the action­able data we get is crit­i­cal to our efforts, but more than that, the easy-to-use for­mat of the infor­ma­tion has made Buzz­watch invalu­able to the mar­ket­ing and ser­vice sup­port func­tions at Viking .”

— Bill Andrews, Direc­tor of Mar­ket­ing Com­mu­ni­ca­tions, Viking Range Corporation

What Buzz­watch provides:

• Timely insights into con­sumer con­ver­sa­tions and trends
• Evi­dence of emerg­ing brand risks and mar­ket opportunities
• Iden­ti­fi­ca­tion of active con­ver­sa­tion hubs and key influencers
• Oppor­tu­ni­ties for pur­pose­ful audi­ence engagement

How Buzz­watch works:

With you, we estab­lish your scope, goals and busi­ness ques­tions. Lokion then drafts a com­pre­hen­sive search pro­file and con­fig­ures our real-time mon­i­tor­ing tools. As the buzz aggre­gates and influ­encers are iden­ti­fied, we fil­ter out spam, review con­tent for rel­e­vancy, and assign sen­ti­ment rat­ings to what we find. Through­out the mon­i­tor­ing period, we send you timely email alerts for crit­i­cal or emer­gent issues. Your monthly report pro­vides high­lights, ver­ba­tim quotes, rel­e­vant data points and sug­gested poten­tial response tactics.