Two of Lokion’s Interaction Design (IxD) team members recently attended the 2012 Information Architecture Summit, the annual confluence of the best user experience folks in the industry. As usual, overarching themes emerged. Here are the key takeaways that can guide your mobile strategy: Expand your thinking about shrinking screens Twenty-five…
It happens almost every day. Existing clients or prospects call us and say they need a mobile app. In fact, most companies feel they can’t compete without a mobile app. At Lokion, we believe that businesses can’t compete effectively without a comprehensive mobile strategy. While that strategy often includes an…
On a recent business trip to Manhattan, we took in a half-day conference on Innovation sponsored by the Luxury Lab. The concept was intriguing and The TimesCenter venue was quite nice (despite the lack of AT&T connectivity that precluded iPhone users from live-Twittering the event). The finely dressed crowd quickly…
The combined efforts of Lokion and long-time client Viking Range were recognized by LuxuryLab in the recently-released 2009 Digital IQ Index. Touted for its “unrivaled” interface and outstanding content, Viking’s industry-leading website was ranked at #1 in the Design & Home category. The report went on to call VikingRange.com a…
I recently had a new and different experience using Expedia.com – one that, despite my many years as a happy and loyal customer, caused reexamination of two things: how quickly a single online event can cause consumers to reconsider brand value, and the importance of timely error messages in the…
Aren’t things supposed to be better already? Seriously, we’re halfway into 2009. The economy has been stimulated, supposedly saved, but still seems stunned. Or, at the very least, stagnated. From our perspective, the present state of the general economy (including retail and ecommerce) is best summed up in one word:…
For this recent undertaking, Lokion provided Viking with a wide range of services including strategy, requirements gathering/documentation, sitemaps, wireframes, design, graphic production, multi-media production, content strategy, development, quality assurance, and deployment. The result is a compelling new site design that’s not only beautiful but functional. A “faceted search” tool allows…
We thought we would pass on a couple of articles that have retail/ecommerce news that isn’t bleak. The first, a blog post from the New York Times Bits blog regarding The Gap’s online sales. In 2008, Gap’s ecommerce division passed the billion dollar mark in sales (that’s billion, with a “b”)…
Lokion has become a solutions partner for Sitecore, an enterprise website and intranet portal software company headquartered in San Francisco. “We look forward to implementing this software for our clients,” says Jason Bowles, Director of Client Relations at Lokion. “We always try to find best-in-breed solutions and Sitecore came to…
