On Saturday, Nov. 12, several Lokionites will be at everyone’s favorite unconference, BarCamp Memphis, armed and ready to speak on a variety of UX topics. For those new to the concept, this is a knowledge-sharing event with an interactive format – attendees start the day by voting on which…
At Lokion, we are not afraid to get our boots dirty when we are digging for research. So when one of our long-term clients asked us to help them gather some on-the-ground intelligence from young mobile users at this year’s Memphis in May Beale Street Music Festival, we put on…
The combined efforts of Lokion and long-time client Viking Range were recognized by LuxuryLab in the recently-released 2009 Digital IQ Index. Touted for its “unrivaled” interface and outstanding content, Viking’s industry-leading website was ranked at #1 in the Design & Home category. The report went on to call VikingRange.com a…
I recently had a new and different experience using Expedia.com – one that, despite my many years as a happy and loyal customer, caused reexamination of two things: how quickly a single online event can cause consumers to reconsider brand value, and the importance of timely error messages in the…
For this recent undertaking, Lokion provided Viking with a wide range of services including strategy, requirements gathering/documentation, sitemaps, wireframes, design, graphic production, multi-media production, content strategy, development, quality assurance, and deployment. The result is a compelling new site design that’s not only beautiful but functional. A “faceted search” tool allows…
In a outburst of love for package design and branding, vocal Tropicana orange juice consumers managed to create enough of an uproar to revive Tropicana’s previous package from the dead. In the past two months, the web has been awash with commentary and complaints about the juice container. You can verify…
