Card sorting to uncover mental models
Lokion’s usability team proposed card sorting as part of iterative usability testing sessions to validate the site’s language, features, and ease of use. For the first round test participants performed open card sorting, grouping contents into categories they labeled themselves. After HGTV tweaked their site navigation and wireframes based on session results, we performed closed card sorting. This time, users categorized items by predetermined group labels to confirm that the new structure helped users find particular content.
A rich experience for remodelers
By observing and talking with users, Lokion and HGTV were able to design a simplified navigation and feature set for remodelers and contractors that folded easily into the network’s new website, resulting in a successful launch and sustained high usage levels.