4 Reasons Why Ecommerce Makes Sense for B2B Distributors

For retailers and brand manufacturers, selling through an ecommerce channel is a no-brainer. Customers aren’t just asking for digital channels, they are demanding them. Retailers without a digital channel simply cannot compete and huge investments in digital sales channels are the norm. There is even an entire class of “digitally native” companies selling hundreds of millions of dollars without any physical storefronts at all. 

B2B E-Commerce Doesn’t Have to Be Hard or Expensive

B2B companies, especially distributors, are under pressure to modernize. While large-scale consumer e-commerce has reshaped how people shop, B2B transactions still rely heavily on human interaction. Complex quoting, technical sales cycles, and high-value orders are the norm.

For many distributors, competing with major e-commerce players like Amazon, Grainger, or Motion Industries can feel daunting. These companies have built up extensive product catalogs, well-curated data, and rapid fulfillment infrastructure. It takes significant time and resources to match that level of investment. Still, that doesn't mean you should wait to take action.

1. Your Customers May Already Be Moving On

You may still receive RFQs and calls for complex orders from your largest clients, but have you noticed fewer smaller transactions? For many customers, it's simply easier to use a website that offers product availability, competitive pricing, and a simple, intuitive experience.

When those expectations are met by another provider, even a local competitor, customers will naturally gravitate toward the more convenient option.

2. You’re Spending Too Much on Low-Value Transactions

Many of your competitors are not only winning those commodity transactions, but they're also spending less to fulfill them. By allowing customers to search for products and place orders on their own, they save on labor, reduce sales overhead, and get more done in less time.

Your team’s time is better spent building relationships, solving problems, and finding growth opportunities. E-commerce doesn't replace that—it supports it.

3. E-Commerce Is More Accessible Than You Think

One of the most common concerns we hear is that e-commerce is too expensive for small or mid-sized distributors. But today, it’s possible to launch a professional, scalable storefront without a six-figure investment.

Platforms like Shopify and OroCommerce make it easier than ever to get started affordably. Lokion helps businesses choose the right-fit platform and launch a solution that supports their goals, customers, and internal processes.

4. You Don’t Need a Full In-House Team

Some businesses hesitate because they don’t have the staff to manage an e-commerce site. That’s understandable. Running a digital storefront does take time and expertise.

Our team can step in to provide the support you need, from content updates and performance monitoring to platform maintenance and optimization. Whether you need us to lead or simply support, we can act as an extension of your internal team and help you grow with confidence.

You Don’t Have to Figure It All Out on Your Own

Getting started with e-commerce can feel overwhelming, especially with so many platforms and options available. At Lokion, we work with B2B companies at every stage, from those just beginning their digital journey to those ready to optimize what they’ve already built.

We’ll help you get clear on your goals, choose the best tools, and implement a solution that grows with your business. If you're ready to start, we're ready to help.

Let’s talk about how you can build an online experience your customers will actually want to use.