Prompt Like a Pro: 11 Prompting Tips to Improve Landing Pages with ChatGPT

Marketers using AI tools like ChatGPT can boost content creation speed dramatically, but that’s only half the story. The real advantage comes when you ask smarter questions. These 11 prompt engineering techniques will help you generate clearer, more persuasive copy that speaks to your audience and drives action.

1. Set a Specific Word or Character Limit And Explain the Goal

Great copy is often short. But short isn’t enough. It needs to be sharp. Help ChatGPT hit the mark by combining a limit with context:

“Write a benefit-driven headline in 8 words or fewer for a landing page promoting accounting software to small business owners.”

Pro Tip: Character limits matter most for ad platforms, meta descriptions, and hero headlines. Don’t just say “short." Say why short matters.

2. Ask to Improve Your Existing Copy, Not Just Rewrite It

Instead of replacing good content, prompt AI to refine what you already like:

“Improve this CTA to increase urgency: ‘Book a Demo Today.’”
“Make this subhead clearer and more benefit-oriented.”

Why it works: This teaches ChatGPT what you value while pushing for more clarity, emotion, or precision.

3. Request Multiple Options And Give Creative Constraints

AI is a great brainstorm partner. Ask for 7–10 variations with different tones or tactics:

“Give me 7 headline variations—some serious, some playful—for a page promoting our nonprofit’s new volunteer program.”

Next-level tip: You can also say:

“Include at least one that uses wordplay and one that’s benefit-first.”

4. Use Emotionally Charged Language to Spark Action

Want to move people to click? Ask for language that evokes curiosity, confidence, or urgency:

“Rewrite this using emotionally compelling language that builds trust: ‘We help you manage your inventory.’”

Copy insight: Emotional doesn't mean manipulative; it means human. Use prompts like “trust-building,” “empowering,” or “fear of missing out” to guide tone.

5. Tailor Copy to a Specific Persona (Beyond Demographics)

Generic copy gets skimmed. Personalized copy gets results. Go deeper than age or role:

“Write this for a time-strapped marketing director at a mid-sized B2B company who’s frustrated with analytics overload.”

What ChatGPT won’t assume: Include stressors, motivations, and even tech comfort level to help AI shape tone and message.

6. Drill Into a Single Word or Phrase to Sharpen Your Hook

When you’re 90% there, fine-tune the details:

“What’s a stronger alternative to ‘maximize’ in this subhead?”

Bonus prompt:

“Suggest a word that implies fast results and ease of use for B2B buyers.”

These micro-edits can dramatically increase engagement, especially in headlines.

7. Shift the Focus from Features to Benefits

Many prompts get stuck listing product attributes. You want transformation:

“Rewrite this to focus on the end result, not the feature: ‘Our software tracks user activity in real time.’”

Lokion POV: The most effective landing pages sell the outcome, not the mechanism. Let AI reframe the story around what your customer gets.

8. Experiment with Tone, But Be Specific About Brand Personality

Instead of saying “friendly” or “professional,” give nuance:

“Write in a confident, consultative tone. Think seasoned advisor, not hard seller.”

Expert note: You can also “train” ChatGPT by feeding it a short brand voice guide or past copy, then saying:

“Now match this tone in your response.”

9. Embed SEO Keywords Naturally Without Sounding Robotic

Don’t just drop in a keyword. Ask for seamless integration:

“Write a 150-character meta description using the phrase ‘best project management software for agencies,’ without sounding forced.”

Advanced trick: Try:

“Suggest long-tail keyword variations that align with this benefit: ‘save time on client reporting.’”

10. Anticipate and Counter Objections in the Copy

Smart copy answers the reader’s “But what if…” before they ask:

“List 3 objections someone might have to booking a call with our sales team, and suggest persuasive ways to address each.”

Strategic bonus: Use this technique in FAQs or closing paragraphs to build confidence right before the CTA.

Bonus Tip #11: Use ChatGPT to Write the Prompt for You

If you’re stuck on how to phrase your ask, let the AI help:

“I need help writing a landing page headline for a SaaS product that reduces churn. What’s a good prompt to ask ChatGPT for that?”

Prompt-the-prompter strategy: This creates a feedback loop where ChatGPT teaches you how to use it better. It’s the fastest way to level up your skills and results.